Our Pillars
1) Pathways & Pipelines
Develop talent across sport, media and tech; create safe, inclusive environments where athletes and leaders thrive.
2) Commercial Model Innovation
Challenge outdated league/club mechanics; build community-first brands and unlock new revenue streams.
3) Tech & Fan Experience
Back technologies that deepen engagement and monetisation: data-led content, immersive platforms, next-gen experiences.
4) Values-Based Partnerships
Attract capital and sponsors aligned with mission; measure impact across DEI, ESG and access.
